The knee jerk reaction to call the legal team might not be the best strategy when dealing with competitors or promoters using your brand or products in unusual ways. Read on for some examples and [...]
Michael Newman has been involved in product marketing and product management for 18 years. He's held management roles in the musical instrument industry working for companies such as Digidesign (Avid), Loud Technologies, KRK Systems and Gibson.
Because of his love for data analysis (sorry, it's true) and marketing, he started this company to help others with this internet roller coaster.
He's been a featured speaker at the National Association of Music Merchants trade shows with standing room only for some of his sessions.